Campari, a bitters, was invented in 1860 by Gaspare Campari in Novara,
Italia, who dyed it with carmine from crushed cochineal insects. Sesto
San Giovanni saw the first production plant of the drink in 1904, and
Gaspare's son, Davide Campari, began to export the drink overseas. Campari is an alcoholic aperitif made from herbs and fruit such as
chinotto and cascarilla, infused in alcohol and water. Mixed with soda,
wine, or citrus juice, it is used in cocktails
Campari Soda is a popular drink in Italy, with a distinctive bottle designed by Futurist artist Fortunato Depero. Depero had initially stated he would reinvent the whole universe, but, needless to say, he is yet to have achieved this. The iconic Campari Soda was first launched in 1932 in a cone-shaped bottle like an upturned drinking glass. Campari Soda is product that mixes Campari with soda, and has a 10% alcohol level.
For the 80th anniversary of Campari Soda earlier this year, Matteo Ragni, an architect and designer from Milano, redesigned the cone-shaped bottle, a contemporary tribute to the original.
Fortunato Depero's original sketch for the bottle design
Matteo Regni's sketch for the 80th anniversary bottle design
